Tuesday, December 31, 2019

Has Digital Manipulation Gone to Far - 1393 Words

While the vast majority of images of females are being digitally enhanced, so is our appreciation for normal, healthy, beautiful, and attainable. Photoshop has gone over the top with how they make pictures look, so much that it’s negatively affecting vulnerable children, and teens with low self-esteem issues. One important justification for why people go through serious issues with their bodies like self-esteem, and eating disorders is because of the media. The media plays a huge role in our everyday life, and when a person sees an image they are automatically influenced by what that image portrays. Digital manipulation of photos is a staple tool for almost all print, web, and digital designers. whether is be something they enjoy like a†¦show more content†¦When people see the images that the company puts out there they need to realize that is it fake. Not knowing what being beautiful means is common among this generation. Girls are forced to see model images everyday even if they are not really paying attention. Girls are developing eating disorders, self esteem issues, and some women are going to the length of getting plastic surgery done to fix their every flaw, which in reality those flaws make them beautiful and unique to all of the other women in the world. â€Å"The average American woman is 5’4 and 140 pounds, whereas the average female model portrayed in the media is 5’11 and 120 pounds† (Sheldon). Woman should realize that they are at a safe weight and do not need to drop down to the model’s scary thin levels. â€Å"According to the 1997 Body Image Survey, 43% or women reported that â€Å"very thin or muscular models† make them feel insecure about their weight. This was true for 28% of men† (Sheldon). 43 percent of women felt affected by the models in the magazine, wh ich only 28 percent of men felt that way. The men’s number would be lower because there are more women dealing with the stresses of having the perfect body. The percentage of women is almost up to 50 percent, which concludes that almost half of the population of women in this country is being affected by the images they see on an everyday basis. With that number being almost 50 percent it is noShow MoreRelatedCase Study On Cloud Computing1082 Words   |  5 Pagescomputing and has vast opportunities to be explored by Big Tech giants. Even though Google has essentially invented cloud computing by building the huge data centres required to run its search engine, it initially lacked strategic sensitivity to see the potential of offering other companies cloud services and selling products to enterprises. That is the why Google is in a distant third in cloud computing behind Microsoft and Amazon .But it is not too late as the company already has tremendous expertiseRead MoreWar is Hell, War is Peace - War is Necessary Essay780 Words   |  4 Pagestransforming agent, a catalyst for change. Nonetheless, many people focus on wars negative consequences, while positive effects are downplayed. War is a necessary evil in the sense that it stabilizes population, encourages technological advances, and has a very high economic value. Without war, the overpopulation of the human race is inevitable. It is this reason that war is a useful tool by not only Mother Nature, but also humans themselves to institute population control. Humans have engaged inRead MoreFinancial Risks Of Online Banking1683 Words   |  7 Pagesuniverse exponentially it has also created opportunities for crime syndicates and fraudsters to take advantage of the wider canvas and customer ignorance thrown up by the variety of online banking applications. According to Financial Fraud Action UK (2014), in the first six months of 2014, losses on remote banking fraud rose to  £35.9 million, up 59 per cent from 2013 in the U.K. Online banking fraud comprised  £29.3 million of that total, up 71 per cent from 2013. This has made the online banking serviceRead MoreThe Marketing Environment Is Continuously Being Shaped By The Force Of Technology Driven Change And Innovation1753 Words   |  8 Pagesthe advent of the internet has allowed for the development and adoption of digital resources, from mobile technologies to the social web; including blogs, social networking sites, and multimedia services etc. Meaning, companies can now compete an ywhere on the globe, on multiple platforms, thanks to the internet. This has changed the ways entire industries compete and how they now offer, previously unimaginable, customer value and benefits (Capon 2012). The digital shift has not only enhanced the communicationRead MoreThe Impact Of Internet On The 21st Century1793 Words   |  8 Pagesof our time is the internet. The internet has had profound effects on communication in the 21st century. In 2010, â€Å"Facebook s user base was 500 million, surpassing the population of the United States† and in 2014, â€Å"Facebook claimed to have 1.3 billion users† (Wagner, 2). The internet has only been around for about 25 years, but as shown in the Facebook statistic, its use is growing at an exponential rate. The information that can be shared and kept far surpasses any tool that humans have ever possessedRead MoreFueling Insecurity: Americas Race to Perfection1351 Words   |  6 Pagesmillions of dollars on beauty products and surgical procedures to achieve what they perceive as beauty. The American Media has assured them that they will never be beautiful enough. Young girls have grown obsessed with their images and, as a result, have gone to extremes to achieve model-like appearances. Americans will always attempt to chase perfection- an impossible task. The media has had a vast influence on our lives. Everywhere we go, we are bombarded with a plethora of advertisements, screechingRead MoreMiddle East And Russia Case Study1700 Words   |  7 Pagessignificant threat to the United States domestically and internationally will be Russia. For years, Russia was often overlooked as a large â€Å"Failed State† with the fall of Communism and the collapse of its Socialist government. Under Vladimir Putin, Russia has enacted policies aimed at modernizing its military, reacquiring former Soviet states, and undermining the United States and North Atlantic Treaty Organization (NATO.) With the fall of the Soviet Union, Western powers shifted their focus to emergingRead MoreThe Influence Of Media On Societal Behavior1761 Words   |  8 PagesEllen Jo Marrero Mrs. Murphy Period 5 English 11 December 2015 The Influence of Media on Societal Behavior Introduction It has become common for the modern day society to rely on different sources for their news. Because of the internet and other technological devices that have developed over the years, our access to the news have greatly increased. However, along with this comes the familiar issue of media distortion. In the beginning of the year, I decided to study the power of media inRead MoreThe Digital Age Of Film Essay1954 Words   |  8 PagesSince the first motion picture got released, film has been constantly improving from the early days of avant-garde cinemas and has evolved onto what we now know as the digital age of film. The digital age has been changing film. Such marvels seen now that long ago seemed too impossible on screen, but is today almost seen in every film. For this research essay, I will explore how the digital technology has changed film form through the use of CGI and VFX and its total effect on the process of filmmakingRead MoreDatabase Technology And Its Effect On The Entertainment Industry1859 Words   |  8 PagesThe entertainment business has gone through extreme changes over the last 15 years. The advances in technology has made different forms of entertainment more available and accessible to people everywhere. One area that had the largest effect on the entertainment industry is database technology. Database technology has touched every aspect of the entertainment industry, from contacting customers, sales, marketing, predictive tracking, video streaming, and keeping track of sales, taxes, and piracy

Sunday, December 22, 2019

Chinas Economic Reform - 1564 Words

China’s economic reform has attracted worldwide attention. From the early stage of mainly export-oriented industries with cheaper labour costs to more recent foreign investments aiming to tap the huge domestic market, China, especially eastern region has gradually opened up to the rest of the world. While this research study is not only of vital importance to China, but also meaningful to the FDI development efforts to the individual regions in other countries. This research provides the empirical evidence that GDP which proxies for the market size was a great attraction power for FDI in China. The labour quality and the level of infrastructure are positively connected with the FDI growth and become crucial determinants of the FDI distribution in eastern China.Besides,the degree of openness and labour costs show the negative relevance to the FDI in The twenty-first century is a century of intellectual competition; thus the human capital of knowledge, intelligence and labour quality will surely be crucial factors relative to FDI. Past studies (Bhagwati and Srinivasan, 1983; Sun et al., 2002)also found a correlation between the level of labour quality and FDI. The development of labour quality is a key point to both export-oriented FDI and market-seeking FDI. But on the Chinese mainland, for every 100,000 people, there are only 3,611 who have received a higher education and 11,146 ones who have received a secondary school education. 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These reforms were to solve the problems of motivating workers and farmers to produce a larger surplus and to eliminate economic imbalances that were common in command economies. Deng Xiaoping felt that the quickest way to build a better China was to improve living conditions immediately, to give people theRead MoreCharacteristics Of The Chinese Post 90s Generation From Elder Generations735 Words   |  3 Pagesfrom elder generations, particularly the characteristics embedded in the working place. Unlike the West, where generational cohorts are broader, China’s rapid development means each generation exhibits its own distinct characteristics. Unlike previous generations, the post-90s generation has enjoyed fruits of rising Chinese economy, as a result of the reform and opening up of Chinese economy, proliferation of information technology, and remarkable increase in the family income. These all have fundamentalRead MoreThe collapse of the Soviet Union in 1991 and the dawn of Chinese economic reform under Deng3000 Words   |  12 Pages1991 and the dawn of Chinese economic reform under Deng Xiaoping in 1978 promised to produce somewhat parallel long-term results for two of the world’s largest economies. Although China and Russia mirrored each other in the nature of the transitions they were undertaking at the time, their trajectories for future economic and political change are now diverging. Despite the fact that both China and post-soviet Russia would ultimatel y tip the scale away from central economic planning toward market basedRead MoreDeng Xiaoping : The Paramount Leader Of China1818 Words   |  8 Pages1976. He was able to become China’s de facto leader despite never actually holding the position as head of the Communist Party. Xiaoping formed a strategy that is referred to as Socialism with Chinese characteristics, in reference to the cat theory and stone theory, which allowed the Chinese economy to flourish and also increased the standard of living for millions of Chinese citizens. While originally deemed as a supplement to the state owned economy, the reform removed restrictions on the privateRead MoreA Touch Of Sin : An Action Based Film Documenting Modern Day Exploitation2487 Words   |  10 Pagesattempt to present China as a globalized economic power suffering due to the new and aggressive Cultural Revolution of consumerism and money worshipping. Jia Zhangke’s A Touch of Sin is a pessimistic, but truthful, representation of the social and human price of a ‘successful’ economic reform. Jia’s film tells the audience the world is not a pretty place, and the modern Chinese world requires more than â€Å"a touch of sin† to survive. The faced paced economic changes result in a few elites making itRead MoreAnalysis of Event Industry1035 Words   |  5 PagesCHINAS ECONOMY AFTER FIFTY YEARS: RETROSPECT AND PROSPECT Thomas G. Rawski University of Pittsburgh September 1999 As the Peoples Republic of China celebrates its fiftieth anniversary, economists look back on a remarkable kaleidoscope of events and policy shifts that, despite episodes of vast suffering and waste, have brought enormous material benefits to Chinas teeming masses. The economy inherited by Chinas new Communist leaders in 1949 was overwhelmingly agrarian, ravaged by twelveRead MoreEconomic Transition of China1069 Words   |  5 Pagesof Mao Zedong in 1976, it became apparent to many of Chinas leaders that Economic reform was necessary. By 1978 Chinese leaders were searching for a solution to serious economic problems produced by Hua Guofeng, the man who had succeeded Mao Zedong as CCP leader after Maos death (Shirk 35). As Susan L. Shirk describes the situation in The Political Logic of Economic Reform in China, restoring the CCPs prestige required improving economic performance and raising living standards. After the communistRead MoreEconomics Hsc China Essay641 Words   |  3 P agesinfluences on all aspects of life and economic activity. Since 1978, the Chinese â€Å"tiger† economy has embarked on a process of social and economic reform designed to improve the quality of life of the population and open the economy to global integration. These strategies designed to promote economic growth and development include the Five Year Plan, FDI and trade policy, microeconomic reforms, welfare policy, environmental policies and macroeconomic policies. China’s Five Year Plan forms the basisRead MoreModernization Of The Nation s Government And Democracy Essay1478 Words   |  6 Pagesdemocracy, through the first two decades of reform after Chairman’s Mao death. These major reforms that redefined and shaped the nation’s government and democracy include†¦ Revitalization of State Sector and Socialism As previously mentioned, Chairman Mao had commenced considerable transformation of China through the Cultural Revolution and socialism a decade before his death. During the post-Mao era, one of the major reforms that transformed China’s government and democracy was an initiative designed

Saturday, December 14, 2019

McClellan Free Essays

The first campaign of the Civil War was the first win for the Union and was under the command of George B. McClellan.   It was a minor battle but with this battle, under McClellan’s leadership successfully drove confederate troops out of the Kanawha Valley of western Virginia in May and June of 1861. We will write a custom essay sample on McClellan or any similar topic only for you Order Now    This was described in James McPherson’s book â€Å"Ordeal by Fire† (159).   McClellan’s victory gave the region a firm grip for the Union side and kept it from becoming in control of the confederates and eventually became West Virginia.   But the first major battle was a totally different story. This was the battle of Bull Run Creek and it was a disaster.   McClellan though helped this battle and became the savior, if even for the moment.   Because McClellan replaced McDowell who was the general at the time and this became the boost he needed to later become general in chief (Rowland, 1998 p. 86).   McClellan spent the fall and winter drilling his troops and whipping them into shape.   He was known for his slow way of doing things and this made Lincoln very agitated. This was probably why the rumors began to fly about McClellan’s inability to be a general began and it was no secret that McClellan had such contempt for Lincoln.   On more than one occasion President Lincoln it was said that he couldn’t understand why McClellan was taking so long and insisted he go into the battle field.   Lincoln insisting he was being too slow ordered the army into action, McClellan’s slowness was mentioned several times in both required readings and was said to be cautious or meticulous. Both books I read, â€Å"Ordeal by Fire† and â€Å"George B. McClellan and Civil War History† were written on the Civil War.   But Thomas Rowland’s book core subject was on George B. McClellan.   James McPherson’s book was more of a broader book covering the war with the central theme on the Civil War and only discussed McClellan’s generalship in a small section of the book. The other book dealt more exclusively on the man and his abilities.   In Rowland’s book he looked at the mental abilities of McClellan’s and coined him deranged and paranoiac.   This too was mentioned in McPherson’s book but only that he had possible mental problems and possibly other problems that affected his abilities of being a general. Some of the problems with McClellan that both books do address are his slowness and problems of exaggeration.   This exaggeration usually involved how many were in the opposing troops or in his troop’s inabilities to win a battle because of training time or supplies.   It is commonly accepted though that McClellan was considered a failure as a general, but Rowland still defends his generalship to the bitter end. There were several bad decisions made by McClellan during his service in the Civil War.   Union forces in the West had won some very important victories before McClellan could make a move to aid the fighting troops and this was a dark cloud over his leadership.   The successes around the edge of the confederacy did not help to relieve the frustration many were feeling at the inactivity or failure of the Union forces on the eastern front and this helped to reinforce the general attitude towards McClellan’s generalship. Lincoln, because of this frustration, relieved McClellan of his command and ordered him to take the offensive command at the head of the Army of the Potomac and forced McClellan to begin campaigning (McPherson, 1982 p. 211).   The overland route to Richmond was difficult so instead he moved his forces by water to the peninsula southeast of the confederate capital.   After landing at Fort Monroe, a Union post, McClellan began moving up the peninsula and in early April of 1862.   For months he remained at Yorktown choosing to besiege the enemy instead of attacking. This was another sign of his slowness and stagnation (Rowland, 1998 p. 107).   Then after the fall of Yorktown he pushed ahead to a point twenty miles from Richmond and waited for troops he had expected Lincoln would send, but that didn’t happen because Lincoln believed that the troops should instead be sent to defend Washington instead.   This infuriated McClellan. Many believe that if McClellan had moved more swiftly and decisively he probably would have captured Richmond with the forces he had available.   But with a combination of faulty intelligence reports and his own natural caution he failed.   He believed that he was outnumbered by the opposing troops and this was wrong (McPherson, 1982 p. 234).   It was by the end of May that the Confederates learned that McClellan’s army was divided on each side of the Chickahominy River and decided to attack. This battle named Seven Pines was where McClellan was barely able to hold his ground.   Finally Corps from the other side of the river crossed and saved his butt.   It was during this battle that General Lee took command of the confederate army.   General Lee at the end of June decided to put an all out effort to expel McClellan from his position on the outskirts of Richmond.   In a series of battles that lasted seven days McClellan warded off Lee’s final assaults at Malvera hill and decided to retreat down the peninsula to a more secure point.   In doing this it convinced Lincoln that the peninsula campaign was a wasted battle (Rowland, 1998 p. 66-67). It was on July 11th, 1862 that Lincoln appointed General Henry W. Halleck who had been in command in the western theater, to be the new general in chief.   Halleck was ordered by Lincoln to command McClellan to withdrawal his army from the peninsula and join forces under General Pope that was preparing to move on Richmond by the overland route.   Again McClellan was slow in responding and the confederates got to Pope before he did.   Pope was badly beaten before McClellan could arrive.   This pissed Lincoln off and McClellan was ordered back to Washington where he was stripped of his command, but later out of desperation he was reappointed to the head of the army of the Potomac (McPherson, 1982 p. 255-260). Meanwhile Lee and his troops went on to invade Maryland in hopes of isolating Washington from the rest of the North.   Soon McClellan caught up with him near Sharpsburg and this became the bloodiest one day battle of the Civil War.   At Antietam on September 17th almost five thousand solders were killed on both sides and another eighteen thousand were wounded. The battle ended in a draw forcing Lee to withdraw south of the Potomac River to protect his low supplies.   McClellan again was slow in his pursuit of the general and Lincoln blamed him for letting the enemy escape (Rowland, 1998 p.176).   This lead to Lincoln believing he needed a stronger general because McClellan was so slow that he appointed Ambrose B. Burnside as commander of the Army of the Potomac.   A mistake on Lincolns part because Rowland believed he was â€Å"replacing someone slow with someone that was considered dense† (Rowland, 1998 p. 223). In Rowland’s book he argues the war was divided with each having demands on the commanders that fought the battles.   In Rowland’s book it depicts McClellan as overly cautious, proud, psychologically impaired, yet having an aristocratic air about him.   This aristocratic officer was very apt at fighting very formidable commanders such as Lee and Jackson.   With the battle of Seven Pines and Antietam campaign he had to face what Rowland says were very tough troops that gave McClellan every reason for caution.   Other reasons for McClellan’s failures were the troops he was given.   Thrown together hastily and unprepared.   He said the nation was expecting quick wins and fast victories that just didn’t happen.   This too is why McClellan’s slowness was brought up so many times in each book. Sources used to write the books included historical documents, letters and diaries, but one thing that Rowland differs from McPherson is that he gives more weight to writings by other professionals that are considered quite controversial on the subject.   Rowland used those sources for the basis of his thesis, which I believe gives a little less credibility to his work.   McPherson on the other hand used a large amount of historically accurate documents, letters and diaries.   His use of reference and his bibliography was quite impressive.   In Rowland’s book he wrote more of feelings than on giving facts. I know Civil War history relies heavily on personal letters and notes, but I think taking these documents for face value is what McPherson did instead of adding his own personal beliefs.   Letters between McClellan and his wife were used a lot in Rowland’s book and this is fine but letters like these, to a wife during war, really aren’t the best use for facts.   I think that at times of war many of the letters to family and friends leave much details out so they would not be worried about their family members so much of the writings need to be taken with a grain of salt. If asked which book I would put more stock into it would be McPherson’s book.   It dealt more with black and white facts and was more of a historically timetabled book.   After seeing all the research he had put into his book he won hands down.   He did an excellent job of sifting through the tons of papers and historical documents to write a very clear and interesting book on the Civil War. Both authors agree that McClellan wasn’t the best general nor do they believe he was the worst.   McPherson mentioned others that were just as bad or worst.   McPherson did mention something that Rowland failed to mention and that was McClellan’s problem with chronic exaggeration (McPherson, 1982 p. 212).   This was quite a problem that he had affecting his abilities and image as a general.   I agree with Roland that he wanted to give a more balanced look at the man General George B. McClellan and I think he did an excellent job in giving him overdue recognition for some of his achievements. He gave excellent reasons as to why he thought McClellan did what he did and thought he did a good job.   â€Å"McClellan’s strategy, though reflective of the unrealistic war aims of the years 1861-1862 was cogent, reasoned, and consistent with conventional military wisdom and his personal views of the nature of the conflict.   It was not hallucinatory or deranged; it mirrored the views of the administration and of a sizeable, if not shrinking, majority† (Rowland, 1998 p. 237).   Rowland goes on to say that because McClellan didn’t have great or a large amount of wins is the only reason he was given a bad reputation and wasn’t credited with any of his accomplishments. Reference: McPherson, J.M. (1982).   Ordeal by fire: The Civil War and reconstruction. New York: Knopf. Rowland, T.J. (1998).   George B. McClellan and Civil War history: In the shadow of Grant and Sherman.   Kent, Ohio: Kent State University Press. How to cite McClellan, Essay examples

Friday, December 6, 2019

Bioterrorism Essay Research Paper You wake up free essay sample

Bioterrorism Essay, Research Paper You wake up early for work and snog your household adieu. On your day-to-day theodolite you see a adult male bead a glass phial in the metro, but you think nil of it. Moments subsequently you become a statistic. A statistic of Bioterrorism. The menace of Bioterrorism, long ignored and denied, has heightened over the past old ages and demands to be publically addressed. There are three possible solutions to this menace that are within appreciations. The first of which would be a state broad inoculation against all agents that could be used against the American populace. Second, we could educate people to more expeditiously spot the symptoms of such an act, or to protect themselves from an act that has already taken topographic point. The last solution would be to forestall the act from happening, observe it every bit shortly as it occurs, and destruct the destructive pathogen used. Even with all of these solutions, an act of Bioterrorism is an major menace to the united provinces that could happen undetected and must be dealt with instantly in order to salvage lives. Biological warfare has been used from the corpses poisoning H2O supplies, to modern engineering leting weaponries, and advanced deployment of biological arms. Both states, and heretical groups exist that have some of the most unsafe, and lifelessly pathogens, along with the ability to deploy them. Bioterrorism presents a menace to all people of the universe, and will ever stay a menace for three chief grounds. One, it is really easy for anyone to obtain samples of harmful agents, such as splenic fever or little syphiliss. Two, An act of this terrorist act could happen at any clip, any topographic point, and there would be no reaction for yearss or hebdomads. And 3rd, many of the agents that can be used in such Acts of the Apostless have no interventions, allow alone remedies. If a group, or state had support and a moderate research lab they could bring forth, and deploy some of the universes deadliest pathogens undetected. For illustration, in 1995, the Nipponese cult, Aum Shinrikyo, released the nervus gas Sarnin in the Tokyo metro. The cult besides had other programs set up. In its arsenal constabulary found big measures of food media, Botulium civilization, splenic fever civilizations, and drone aircraft equipped with spray armored combat vehicles. Members of this group hold even traveled to Zaire in 1992 to obtain samples of the Ebola virus. Terrorist groups exist today that have a big measure of diseases, chemicals, and viruses to take from. Information on how to civilization and obtain such things is available on the Internet. Deadlier samples of such viruses, as little syphilis, and even Ebola, may be merely at the fingertips of major terrorist groups. After the cold war a Russian Bioweapons installation, Vector, became a high concern. Before the cold war, vector was a 4000 individual, 30 edifice installation with an ample Biosaftey degree 4 research lab. The research lab housed the little syphilis virus, every bit good as work on the deathly Ebola virus, Marbug, and the hemorrhagic febrility viruses. Any point of view you look at it from disgruntled individual, terrorist cult, and Nation, Obtaining samples of these civilizations isn? t whether you want it, it when you want it. If a terrorist group did go on to obtain these arms, which is likely, utilizing it is even easier. If a individual were to drop a light bulb full of Anthrax spores in the New York subway, it could kill 1000s, to 100s of 1000s of people. The agents splenic fever, pestilence, undulant fever, little syphilis, viral phrenitis, and viral hemorrhagic febrilities are of peculiar concern. They are comparatively easy and cheap to bring forth, do decease or disenabling disease, and can be aerosolized and distributed over big geographic countries. These agents can be released in little sums, without anyone cognizing for yearss or hebdomads, and can infect 100s of 1000s of people and do many deceases. The most sever menace of Bioterrorism Is the fact that for many of the agents used, there are no interventions developed, and no remedies. We are badly prepared to get by with a terrorist onslaught that uses biological arms. In antagonistic terrorist act attempts, the focal point prevarications largely with chemical, or explosive arms. A chemical release or a major detonation is a batch more manageable than a biological onslaught posed by Anthrax, or little syphilis. After an detonation or a chemical onslaught, the worst effects are over rapidly. The extent of the harm can be assessed, deceases and hurts tolled, and attempts to reconstruct and retrieve can acquire underway. With the usage of little syphilis or Anthrax, twenty-four hours after twenty-four hours, extra instances could be expected, and in new countries . Finding ways to efficaciously contend back against Bioterrorism is hard. The foremost feasible solution would be a state broad inoculation against the most likely agents to be used in Bioweapons. If such a run were to take topographic point so incidents affecting pathogens against which people were immune to would, evidently, have no consequence on the economic system. This would be the chief intent for our State to use a inoculation program. However, there are several drawbacks to this program. First of wholly, if our state were to arouse this scheme it would take a mass attempt to do all of the vaccinums, make up ones mind which 1s were deserving giving, and acquiring the stuffs, and specializers to do the vaccinums. Having several vaccinums for every US citizen would be about impossible, and cost revenue enhancement remunerators a big sum of money. Besides, cults, or Ns ations would invariably be bring forthing new, or mutated strains that we would hold to develop vaccinums to. we would be in a changeless game of catch-up. Relentlessly seeking to calculate out with what would come up following. Many physicians today haven? t even seen a instance of splenic fever or little syphilis, and even if they did, it is improbable they would be able to expeditiously diagnose the symptoms. This job needs to be fixed. Establishing a program to educate physicians, nurses, police officer, and firemen. If a scenario occurred affecting the eruption of little syphilis on US dirt, it? s about certain that the act would travel unnoticed until a characteristic roseola appeared on the victims 9 to 10 yearss subsequently. Most of the physicians present wouldn? T be able to name the symptoms, and it would be several more yearss until the diagnosing was confirmed. By that clip, the virus would hold been passed to countless other victims, it would be to late. The ability to adequately educate people to quickly respond to an act could be the difference between a 100 deceases, to 100s of 1000s of deceases. If exigency room physicians were taught the symptoms of such instances so it would be more likely to be caught before. If firemans, and police officer were taught to acknowledge an act at the scene, so it could be stopped even earlier, forestalling even more human loss. Anyway you expression at it, The early sensing of an act of Bioterrorism will salvage lives. The last solution would be to forestall, observe, and destroy . This is a combination of many thoughts I presented earlier. This combination would include inoculation, instruction, and response. Because military, physicians, constabulary, and firemen are all critical to a metropolis, they would be given vaccinums to the few most likely pathogens to be used. This act would set a safety cyberspace around the maps of any metropolis, without seting strenuous strain on the economic system. The 2nd portion, instruction, would affect all of the stairss I described before. This would assist us observe the happening of an outbreak rapidly in order to make the 3rd portion, destroy. This measure is really critical, and of import. After we have determined that there was an eruption, so we must move every bit rapidly as possible to quarantine, and destruct the harmful agent. In order to carry through this we necessitate a excess of vaccinums for civilian distribution. A web of research labs capable of the demand in an eruption, and a far better group of trained epidemiologists, clinicians, and research workers. This solution would allow us forestall an act from happening, Detect it rapidly, and them nullify the harmful agent as shortly as possible. In my sentiment, the best manner to contend Bioterrorism would be to prevent, detect, and destroy . Traveling into deepnesss on this subject, we can see that it provides us with two lines of defence, the prevent, and the destroy. However, the detect is critical portion of this program. Prevention has two significances behind it. It implies that we prevent an incident from happening all together. but it could besides intend that we would non be effected by the pathogen used against us. The chief thing to make is forestall a terrorist act from happening is to extremely modulate the usage of harmful agents. Restricting who, and how much could hold deathly diseases, where it goes, and what it? s used for. Merely allowing high category viruses such as Ebola into high degree security research labs. If this were to take topographic point, people of menace would hold a more hard clip obtaining these civilizations. The 2nd thing to make would be educating police officer to topographic point Acts of the Apostless at the scene of the offense. This would let us to restrict the eruption to a little country earlier, and have a much easier clip destructing it. Besides educating our physicians to acknowledge instances before would maintain the casualties down. Prevention of a Bioweapons act is the chief end, but if it fails we must hold a backup program. Once it has been determined that a biological arm has been used, restricting the country of the happening is critical, this prevents the virus from distributing. No 1 in the confined country should be allowed to go forth, and people come ining must be protected with proper equipment. In order to assist efficaciously make this we need to set up a local, regional, and national disease control system. The local system would be responsible to place the specific virus, and find the quarantine country. Once this has been done, the regional squad would come in and implement the quarantine country, and besides get down a criterion intervention for those patients. Once this has been done, the national squad would start to find a more specific intervention, and effort to develop a remedy. If no remedy can be found, so the country shall be destroyed by any agencies necessary to extinguish the harmful agent, and keep safety. If an eruption did occur, so we shall make whatever it takes to minimise human life, without the cost of many. Bioterrorism represents a clear and present danger to the united provinces. Out of All the solutions I gave, if nil is done, so it is non if an act will occur, but when it will happen. Bioterrorism has already happened, and will continue to until we do something about it. In order to make about it we must incite a program of state broad inoculation, instruction, or prevent detect destroy. If nil is done, so one twenty-four hours on your manner to work you could go a statistic, a statistic of Bioterrorism.

Friday, November 29, 2019

The Live Concert by Aleksandr Rybak and the Electo Zoo Festival

A live concert of Alexandr Rybak, a Norwegian singer-composer took place on 13 November 2010 in Gusman Hall in Miami Florida. The attendance of this live musical performance became a memorable experience for me.Advertising We will write a custom report sample on The Live Concert by Aleksandr Rybak and the Electo Zoo Festival specifically for you for only $16.05 $11/page Learn More The overall atmosphere of the Gusman Hall was favourable for establishing the personal contact between the performers and the audience. The lighting and the special effects became a valuable contribution to the performance, intensifying the impression from the beautiful music and the personal charm of the talented performers. The excitement of the audience had no limits and seemed to encourage the Norwegian singer. Playing the violin, one of the most difficult musical instruments, Alexandr managed to sing and even to dance. Nobody could remain indifferent during the performance , receiving a supply of energy from the live music and enjoying the amazing music. The transitions between the compositions and the music themes have demonstrated that every detail has been reasoned out during the preparation for the concert. Along with the inborn talent of the singer-composer, the hard work and constant self-improvement were significant for getting ready for the concert. Concerning the musical instruments which have been used during the performance, it seemed that there was only a minimum of them. There were percussion instruments, guitars and the main emphasis was certainly put on violins. For rating the skills of the performers at their true value, one should take into account that playing violin is really difficult though the performers managed even to combine it with dancing, singing and establishing the eye contact with the audience. The musical themes which have been chosen by Rybak for the violin view the opportunities of this musical instrument from a new p erspective. Developing the skills of playing this musical instrument on the level on which the Norwegian singer-composer does it would take years of hard work. His approach to playing the violin can be recognized as revolutionary, taking into account the tempos and the sophisticated transitions. However, the instrumentation of the performance was not limited to the violins only, and the beautiful guitar ballads were amazing.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More The compositions of various styles, composers and dates were combined in the concert, providing the audience with an opportunity to enjoy the various sides of the performer’s talent. At the same time, this combination of diversified pieces reduced the risk of boring the listeners with the monotony of the themes. Along with the songs written by the Norwegian composer himself, such as the well-known Fairy Tale, the perfor mance included the interpretations of compositions of various time periods which now can be regarded as close to the classic of rock. Performing the songs by Beatles and Secret Garden, Alexandr provided a new interpretation of the compositions, adding his personal charm to them and showing them from a new perspective. Though the original versions of these compositions were different from Rybak’s performance, they remained recognizable and the audience had an opportunity to enjoy the well-known musical pieces, comparing the original and the modified versions. Even particular compositions of classical music have been included into the live performance. The centuries between the dates of creation of the musical pieces were not noticeable and with the talented performance of the Norwegian musician the compositions became a whole in the world of music. Particular folk motifs have been also incorporated into the program of the performance, reminding of the national origin of the si nger-composer whose talent has been recognized internationally. The well-known Fairy Tale was the climax of the live performance and one of the brightest moments of the concert. The live concert even exceeded all the expectations of the audience, producing a long-lasting impression upon them. The storm of applause seemed to be never-ending and during the most famous compositions, the listeners could not help singing with Rybak. It is amazing that with all the energizing compositions of the performance, particular lyric motifs of the concert pulled at the listeners’ heartstrings and appealed to their personal feelings. The personal charm of the performer was a significant contribution to the success of the concert. It was noticeable that Alexander did his best to establish the interpersonal contact with every listener. The performance of the most complicated compositions looked easy and it created the illusion that they were not so complicated. It can be explained only with Ry bak’s talent and the level of his preparation for the live performance. The concert generated the public interest in Rybak’s works and his talent of combining various styles and making elegant transitions between them.Advertising We will write a custom report sample on The Live Concert by Aleksandr Rybak and the Electo Zoo Festival specifically for you for only $16.05 $11/page Learn More I enjoyed the performance greatly and was really impressed with the talent and charm of a young Norwegian singer-composer. The performance had a significant impact on my perception of violin music and the range of opportunities of this musical instrument. Even the performance of classical compositions sounded different from the accustomed traditional concerts of classical music. The unexpected combination of various styles persuaded me that there are no strict borders between various genres and all the compositions can be united into a whole in the world o f music. I would attend the performance of this singer again and decided to learn more details on his creative works and his main achievements along with the well-known victory at Eurovision. The long-lasting impression from the attendance of the concert filled me with new energy and encouraged to do my best to improve my professional skills. The achievements of Alexandr Rybak in playing the violin and combining it with singing and even dancing proves that the human abilities are not limited and training and hard work can help to polish skills and develop talents. The attendance of Electric Zoo, a two-day festival of electric music was the realization of my dream and one of the brightest memories of the year. Twelve hours sessions of music exhausted all the fans who still wanted more and more. There were several sections at the festival which could satisfy the wide range of the fans’ interests. The overall atmosphere of creative freedom and the unlimited opportunities for sel f-expression united the thousands of fans who came to Randalls Island. There were four stages at the festival and the sounds which could be heard from each of them united into the rumbling which could be annoying under different circumstances but was appreciated by the fans of the festival coming up to their expectations. The combination of the sounds and various music styles created the unforgettable atmosphere of the festival which intensified the impression from the performance of the bands. The crowds of youths were overwhelmed with emotions and sharing their impressions intensified the effect of the festival. The bands used a wide range of electric music instruments, demonstrating not only their talents and unique style of the band themes but also the latest achievements in the technical side of the issue. The innovative technologies have changed the approach to the performance of the musical compositions as well as the musical preference of the audiences.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is possible that the older generation would never appreciate all the advantages of the big beat sounds and techno rhythms. The fans of the electric music, on the contrary, were delighted while listening to the sounds produced by the innovative instruments. The beats and the techno rhythms made the bodies of the music fans move with their favorite themes. An opportunity to attend the live concert and not only to listen to the music but also to see the musicians with their own eyes impressed the audience greatly. The view of the electric guitars and the percussion instruments influenced the perception of the music by the listeners, especially those who play in music bands themselves and can appreciate the quality of the sounds and the instruments at their true value. The festival of electric music hosted bands which represented different styles and directions. It was only the second festival but it can become a good tradition and the victory at it would become more prestigious. Thi s year The Chemical Brothers, ATB, Chuckie and Boys Noize became the winners of the festival. The big beat sets by Chemical Brothers got the audience dancing. The work of their visual effects team was remarkable and the lasers as well as the trippy screens became a valuable contribution to their victory. ATB as the second nominate of the festival was playing on the main stage and paused between his energetic compositions for not more than several seconds. The exhausted audience was not irritated. On the contrary, the youths enjoyed this endless marathon and the song Till I Come was a real success. The singles of Chuckie were spectacular and did not allow the audience to pause of r a single moment. Every track by Boys Noize was welcomed with the audience. His performance techniques were recognized as innovative and it is hypothesized that he will make a contribution to the future of the electric music. Surprisingly, the list of the losers starts with Benny Benassi, who is followed y Afrojack and Major Lazer. Benassi’s set was not energizing this time. The time lag is required for defining whether it was an occasional incident it can be regarded as the beginning of his crisis. Afrojack’s set was not enough persuasive as well. Though the fans enjoyed his Riverside and Take Over Control, something was missing in his performance. The performance of Major Lazer lacked energy and the performers looked lazy. Perhaps, it could be explained with the lack of dancers and traditional Chinese dragons. Still, disregarding the level of success with the public, every band contributed to the overall atmosphere of the festival and became a real holiday for their fans. The two days and nights of the festival became a significant event in the cultural life of the country. It was a unique opportunity to enjoy the techno rhythms and to participate in the dancing marathon. The spirit of the crowd and the dominating emotion of delight did not allow the listeners to remai n indifferent. Getting them dancing and energizing them for the prolonged dancing marathons, pausing for only few seconds. By the end of the second day, everyone was exhausted but could not get enough of favorite music and bands. Though the largest part of the audience was the American youths, the international language of techno music united the representatives of various age and ethnic groups. The musical performance and the visual shows as well as the interpersonal communication with other fans became a memorable experience for all the guests of the festival. Providing plenty of opportunities for self expression, the festival became a splendid opportunity for the release of energy and getting emotions for escaping from the daily routine. The prolonged dancing marathons and the enormous excitement of the fans have shown how powerful the impact of the energizing electric music can be. The Electric Zoo festival produced a long-lasting impression upon me. At first, my delight with th e event was so overwhelming that it could hardly be translated into words. I must admit that the live music performance cannot be compared to listening to the studio record. The atmosphere of the festival as well as the common excitement of the music fans has a significant impact on the perception of the themes. My favorite rhythms got me dancing for hours not taking into account the exhaustion and the natural needs for rest. The positive emotions were so strong that I could not get enough of the music and enjoyed the music sessions. I though t that the simultaneous performances on the four stages would interfere one another and spoil the overall sound. On the contrary, the combination of the styles produced a peculiar effect and intensified the impressions of the fans. If it is possible and if it becomes a tradition in the world of electric music, I would go to the festival next year. The splendid idea of the Electric Zoo festival can be developed in future, welcoming wider audienc es and new bands and making particular improvements in the organization of the event. This report on The Live Concert by Aleksandr Rybak and the Electo Zoo Festival was written and submitted by user Obad1ahStane to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Monday, November 25, 2019

Introduction to an Oligopoly Market

Introduction to an Oligopoly Market When discussing different types of market structures, monopolies are at one end of the spectrum, with only one seller in monopolistic markets, and perfectly competitive markets are at the other end, with many buyers and sellers offering identical products. That said, there is a lot of middle ground for what economists call imperfect competition. Imperfect competition can take a number of different forms, and the particular features of an imperfectly competitive market has implications for the market outcomes for consumers and producers. Oligopoly is one form of imperfect competition, and oligopolies have a number of specific features: Several large firms - Oligopolies generally consist of a few large firms, and this is part of what sets them apart from competitive markets. Similar or identical products - While it is possible to have an oligopoly with slightly differentiated products, firms in oligopolies usually sell non-differentiated products. Barriers to entry - There are barriers to entry into an oligopoly, making oligopolies different from competitive markets with a large number of relatively small firms. In essence, oligopolies are named as such because the prefix oli- means several, whereas the prefix mono-, as in monopoly, means one. Because of barriers to entry, firms in oligopolies are able to sell their products at prices above their marginal costs of production, and this generally results in positive economic profits for firms in oligopolies. This observation of markup over marginal cost implies that oligopolies do not maximize social welfare.

Thursday, November 21, 2019

Discuss the impact of marketing strategy on profits in two businesses Essay - 1

Discuss the impact of marketing strategy on profits in two businesses of your choice - Essay Example Kotler (2011) suggests that a company prepares its marketing strategy by dividing the larger market into different segments and positioning itself in one target market. J Sainsbury and Tesco plc are retail companies based in Europe. They have developed almost a similar marketing strategy by focusing on the mid-market segment and using the marketing mix to position themselves in order to meet the needs of their customers. Since marketing strategies enable management to achieve organisational objectives, and one of the main organisational objectives of Tesco and J Sainsbury is to make profits, it is evidently plausible to argue that the marketing strategies of the two companies enable them to increase their profits. Achieving organisational objectives requires a business to satisfy its customers’ needs, wants and demands (Jobber, 2010). This is exactly what marketing strategy in Tesco plc and J Sainsbury is all about. Tesco plc has customer focused marketing strategy implied by its mission and vision statements, as well as its dealings with customers in and out of their stores. One of Tesco’s missions is to provide customers with the best marketing trip. This simply means to satisfy customers with quality and variety of products, effective customer service, sustainable shopping environment, product price and availability of products. The company employs many employees to serve customers in order to improve the quality of service. This customer experience improves customer satisfaction and as a result increasing sales in the company. This leads to overall increase in profitability of the company. Other marketing strategies of Tesco include refreshing its stores for customers and staff, online marketing, international expansion, market development, and helping communities (Tesco, 2012). In terms of online marketing, Tesco has developed online transaction services which serve to improve the sales and consequentially the profitability of

Wednesday, November 20, 2019

A Narrative History (Brief Eighth Edition) Questions about chapter Assignment

A Narrative History (Brief Eighth Edition) Questions about chapter 18-23. George Brown Tindall - Assignment Example This reduced the ability of the confederate to survive. Obstacles that hindered the provision of equal citizenship for freed African Americans The death of Abraham Lincoln was a major setback to the provision of equal citizenship opportunities to the freed African Americans; this was also compounded by the tendency of the Southerners to restrict citizenship to only the white population. The newly elected president Andrew Johnson also did not show any interest in granting the freed African American equal opportunities of citizenships. Reconstruction Amendments and their purposes Various amendments were implemented in America in order to reconstruct the various sectors that were affected by the civil war for instance: The thirteenth amendment which was meant to eradicate slavery. The fourteenth amendment was also implemented to facilitate the effective implementation of then Civil Act Rights of 1866. Consequently, the third amendment is the Fifteenth amendment which was formulated with an objective of granting the African American the right to participate in voting activities. Reconstruction Plans by Abraham Lincoln, Andrew Johnson and Congressional Reconstruction President Lincoln before his death had plans to incorporate the southerners in to the Union whereby 10% of the voting populace from the respective states which had participated in the previous elections of 1860 would take an oath of Loyalty to the Union and accept eradication of Slavery. Andrew Johnson on the other hand, demanded that 50% of the voting populace from each state that had participated in the last election would swear an allegiance to the Union and would formulate a constitution that would adopt the Thirteenth Amendment. Consequently, the Congressional Reconstruction had plans with specific stipulations that posited that; voters from the individual state would swear loyalty to the Union followed by a formulation of a constitution in each state in accordance to the demands of the Congress. T he congress also planned each officer of the confederate write a letter of pardon which they would review and accept the requirements of the 13th, 14th and the 15th amendments. Industries that formed the basis of the Economy of the New South After the civil war, the economy of the New South was supported by various industries such as; textile industries, steel and Agriculture which provided employment to over 70% of the populace in the South. Reasons why the blacks were disenfranchised in the 1890’s and how it was accomplished The major reason why the Blacks were disenfranchised in the 1890’s was due racial hatred that existed between races; it was done through arbitrary registration activities, conducting literary tests, lynching, mob killing as well as poll taxes. Differences in philosophy of Booker T. Washington and W.E.B Du Bois According to Booker T, the African American would only be granted their full citizenship through their hard word and education a proof to the whites of the patience and faithfulness in conducting their duties. Du Bois on the other hand, opposed Booker T and posited that the latter’s ideology would only perpetuate the sufferings of the blacks from the hands of the whites hence campaigned for political acts and the promotion of

Monday, November 18, 2019

Leadership assignment 6 Example | Topics and Well Written Essays - 250 words

Leadership 6 - Assignment Example This paper looks at how I manage my leadership practice as the chairman of the class discussion group as well as in singing group in church, the barriers and strategies I use to overcome such barriers. Last week when we came together as group members, fifteen of us, to discuss about class assignments and other contentious class lessons, I found myself spearheading the discussion as I usually do, the act that saw me chosen as the group leader unanimously by all the other fourteen members. I helped in interpreting the meaning of the assignments thus making the topic understandable to everybody. I went ahead to create alignment in the objectives and strategies that we would use as we handle the discussion. As my usual practice, I went ahead to build commitment and optimism in every member making them believe that the task was such an easy one. I urged the members to trust in each other since mutual trust among the members make them work freely with others without any fear that could be brought by mistrust thus enhancing cooperation. I always urge my members that people should know us as ‘’GROUP 1’’ i.e. collective identity other than being known as individu al members of the group which would make other members feel up while others feel down. As we went on with the discussion, I made sure that all activities were well organized and coordinated. To encourage and facilitate collective learning, I ensured equity participation from all the group members and thorough explanation done to weak members of the group so that they could catch up with others. I ensured necessary resources required for the discussion are availed in the form of textbooks, charts and writing materials and even organized with one of the lecturers to come and help us with certain areas where we needed more explanation. In a way to develop and empower every member, I ensured

Saturday, November 16, 2019

Developing Awareness of Food Hygiene

Developing Awareness of Food Hygiene Tanisha Raybe HEALTH PROMOTION ESSAY ABOUT AWARENESS OF FOOD HYGIENE. GROUP MEMBERS WERE: Tanisha Raybe, Caroline Veerasamy, Charlotte Chalmers , Hannah Firth and Stacey Rimes. INTRODUCTION This essay will seek to highlight the importance of food hygiene, it will include epidemiology, demography data alongside target groups and health policies. It will seek to evaluate the effectiveness of a health forum and illustrate the role of a health promoter ASSESSMENT OF HEALTH NEED There has been growing recognition that highlights the need for more awareness of food hygiene. This was evident in the increase rate of morbidity and mortality of foodborne illnesses in the United Kingdom and worldwide (World Health Organisation, 2007). This prompted governing bodies to place more emphasis on food safety practices. However, despite their efforts food borne illness incidence continues to increase in numbers attracting media attentions both nationally and internationally (Arendt, Paez and Strohbehn, 2013). The aim of food hygiene is to ensure food is free from physical, chemical and biological contamination which is overall safe for consumption (Who, 2002). An epidemiology study carried out by The Department of Environment of food and rural affairs (2013) gave an insight into the effect of food borne illness. They reported that, there were over a million cases of food borne illness in the United Kingdom each year as a result of poor food hygiene. This amounts to 20,000 hospital admissions and 500 deaths. Food Standard Agency (2011) collated that in England and wales each year there were around 1.7 million cases of food borne illness that is 33160 cases each week. Additionally, the Centre for disease control and prevention (2011) reports that each year approximately 1 in 6 American that is 48 million people being sick , hospitalised or have died from food borne illness. Moreover the FSA, (2011) highlighted that the statistics presented above only represents the reported numbers of incidence, hence underestimating the true value of food borne illness. In light of the evidence presented above, underscore that poor food hygiene is a significant health issue that results in mortality, morbidity and hospital admissions (WHO, 2007). Moreover, the economical burden cause by the prevalence of food borne illness which cost 1.5 million to treat. Food borne illness is preventable, however many consumer believes that food borne illness is acquired by eating out whether from a restaurant or from a fast food outlet (Ackerley, 2013). However, by contrast Zablostsky Kufel el al (2011) argued that large outbreaks of food borne illness are mostly attributed to poor hygiene practices carried out within the homes. This they mentioned was due to lack of awareness about what actually cause food borne illness. These they mentioned were wrong cooking procedures , supplier providing food that have been contaminated and lastly the involvement of risky eating behaviour of raw and undercook meat. FSA, 2011 states that it is everyone’s responsibility to ensure that the food that is supplied, prepared and eaten is suited for consumption as lay out in the policy on food safety. Also consumers do not readily admit that they may have caught food borne illness as a result of poor hygiene practices (FSA, 2011). A research carried out by (WHO, 2013) indicated that although everyone is at risk of food borne illness pregnant women , elderly , children and the immune deficiency are more susceptible to food borne illness . FSA ,2013 highlight that, more attentions should be place on education and training to reiterate to the general public about the common vehicle that cause pathogens leading to gastroenteritis and food poisoning. In addition, educating them that although some hazards are obvious factor for food poisoning, there are some not so apparent and the consequences takes time to manifest itself. For instance, food that are improperly stored, cooked or poor labelling as well as out of date, this can have a detrimental effect on the body (Griffith, 2010). Yet although food safety messages are spreading in the UK and globally the implementation is quite challenging for many. Yiannas, 2008 states that in order to improve food safety there must be a change in people’s behaviour. However changing consumer behaviour is more complex than merely educating them as habits formulated over a long period of time might be hard to break (Ackerley, 2011). For example, A study carried out in China indicated that food safety incidents was a result of social behaviour rather than natural factor, this was due to their abuse of food additives (Qiang et al , 2011 Ouyang,2011). Consumers need to be taught the benefits of changing behaviour against the consequences of food borne illness (Ackerley, 2013). Therefore, it is imperative that education be the focal point in changing people’s behaviour when it comes to food hygiene practices (Mullan Wrong, 2010). Cultural, gender, belief and age may play a significant role in food borne illness (Ackerley, 2013). For instance, in some countries economic is taught in school as part of the educational curriculum allowing students to learn about the importance of food hygiene from a young age (Powell chapman ,2011). Also some culture support females to be mainly responsible for the preparation of meals within in the home (Yiannas,2009) . Moreover, this could eliminate other family members learning the importance of food hygiene (Yiannas,2009). Policy Given the growing evidence of food borne illness this has erode consumer’s confidence in government ability to protect them from food borne illness. However this prompted Government organisation such as Food Standard Agency , Health Protection Agency, international campaign company like WHO to put more measures in place to prevent food borne illness that is identifiable by the public (FSA,2011) . Their mission is to create an awareness of food hygiene through education by engaging the public in discussion about and implementation of food safety practices. The information stipulated within the policies are set out in a comprehensive manner that seeks to give practical advice as well as address concerns the general public have or encountered (FSA,2011). For example, WHO (2012) identifies five key ways to prevent the spreading of food borne illness which are keep clean ,cook thoroughly ,safe temperatures, safe water and raw material and lastly the separation of raw and cooked product. The National health hand campaign (2009) highlights the importance of effective hand washing as it is one of the most effective ways to prevent food borne illness. The government also highlighted that transparency about food borne illness, educational programs, surveillance and inspection system for food safety is key to prevent increase in food borne illness ( Hird et al, 2009). Based on evidences relating to the increase of foodborne illness and the rising economic cost of treating illness (FSA, 2013). The experts such as Government, policy maker and health professional decided that more needs to be done about the awareness of food borne illness this coincided with Bradshaw’s (1972) needs. Bradshaw suggested there are four types of needs expressed, felt, normative and comparative needs. However, as the needs were identified by the experts normative need was more applicable to address the issue of food borne illness. For, example Rayner Scarborough (2005) argued that food borne illness is quite significant as it can have a major impact on a person’s health. They highlighted that compared to other illness say smoking that is hugely advertised in comparison to hygiene which has the same risk of mortality, morbidity hospital admission and increased burden on the NHS resources. APPROACH Yang (2012) suggested that education coupled with implementing good kitchen hygiene could reduce the number of illness and death. Seedhouse (2001) concurs with this statement stating that if the public is given the right information and resources people are far more receptive and incline to change their behaviour to achieve food safety practices .The educational approach was chosen as it reflected the most effective means to convey a message to the public to empower change. Scriven (2010) points out that the goal of an educational approach is to give adequate information to ensure the public have gain enough knowledge and understanding as well as skills to make informed decision. It is important to considerate the different ways people learn as suggested by Honey and Mumford who highlighted four learning styles namely activist, reflector theorist and lastly pragmatist (Honey Mumford, 1986). The strength of the educational approach is that information is provided to aid consumer to make the best possible choice. However, freedom of choice may not work in the public favour as they might not be incline to change their behaviour toward food hygiene ( Simnet,2010) . The aims and objects were obtained by using the acronym Smart which stands for specific, measurable, achievable, realistic and time bound. This was then illustrated by the followings: At the end of five minutes the participants will be able to identified Two sources of pathogen that can cause food borne illness two ways to prevent food borne illness Two symptoms of food borne illness EVALUATION According to Scriven (2010) evaluation is reaching a judgement about a significance particular task by critically analysing both strengths and weakness. The aim of the forum was to create an awareness of food hygiene through education on the importance of food hygiene as well as gather feedback to inform future knowledge. The group followed a sequence that was effective to analyse evaluation which were process, impact and outcome (Naidoo Wills ,2009). The group ensured there were enough educational tools incorporated to reinforce the message and took into consideration how people learn .This forum comprised of posters, leaflets, brochures, interactive games, souvenir, and show and explain demonstration. The group work together in a cohesive manner which was evident in their organisation and how the message was conveyed . As Yang et al (2012) states that teamwork’s is beneficial for student’s nurses as it helps them to develop their communication skills among others.The group presented the information in a clear, succinct manner and was not judgemental, bearing in mind they only had five minutes to get the message across. This was in accordance with (Scriven, 2010) who states that an effective communication should be free from ambiguous language. The group target university student from the age of 18- 25 as they were particularly more involved in risky behaviour than any other groups at risk ( Abbott , 2009). This was due to lack of knowledge of food safety and them being away from home for the very first time ( Mullan Wrong , 2010 Phillp Anita , 2010). However, as the day progressed the group found that the message reach not only university student but everyone. Impact During the forum it became common knowledge to the group that there were gaps in the public knowledge pertaining to food hygiene .This was identified as the group applied a strategy to find out what the public already knew about food hygiene. It became apparent that many had a false sense of confidence in terms of food hygiene and did not realise that some of the practices they carried out could actually increase their chances of acquiring food borne illness. For instance, the bacteria that is present in rice if not stored properly (FSA, 2011). This happens to be one of the group most take home message as it was firsthand knowledge to many. The group was successful in conveying the message as a total of 92% gathered from the questionnaire was found to be quite receptive to the information and mentioned the information gleaned will have a bearing on their future practices. However, the group conceded as to what could have done to reach the further 8% of the population. Outcome evaluation The group identified few strengths and weakness resulting from the health forum. Although the message was well received and the educational tool used appropriate, The group found that it would be hard to make contact with the same people around six months time to measure whether their practices has been influence by the health forum was very unlikely . However, it was noted that some of the posters and materials could have been in larger print to enable to the writing to be legible. The group believe it would be more practical and feasible to have the forum in a supermarket to attract a wide range of consumer. They found that time constraints was another issues as they only had a limited amount of time to deliver a message which could result in miss opportunity to reach more of the general public. Lastly they found that the area was noisy with other forum and events happening at the same time and was quite distracting for both themselves and the audience. A health promoter has an important role to play in educating the public ( Scriven ,2010) .He or she should be a good communicator providing information that is simple but effective. They need to understand how people learn and receive information as well as take into consideration any barriers that may prevent a message from getting across. REF For instance, language, environment factor , culture and , beliefs . Houghton, 2008 states that an awareness of people’s ethnicity and cultures needs plays an important role in achieving a good outcome when educating people on food hygiene. The increased numbers of foodborne illness illustrates that it is a significant health problem that warrant the need for more awareness of food hygiene in order to reduce the number of incidents , death and associated cost accumulate. The need for more educational programme that address people’s behaviours as well as increased their food hygiene knowledge is seen as an effective way to reduce the effects of food borne illness. REFERENCES Abbott, M. J., Byrd-Bredbenner , C., Schaffner, D., Bruhn ,C. M. Blalock, L. (2009). Comparison of food safety cognitions and self reported food handling behaviours with observed food safety behaviours of young adults. European Journal of Clinical Nutrition ,63 ,572-579. Ackerley, L. (2013). Mixed messages in food safety: killing us softly?. Perspectives In Public Health, 133(6), 296298. Arendt, S. W., Paez, P. Strohbehn, C. (2013). Food safety practices and managers perceptions: a qualitative study in hospitality. International Journal Of Contemporary Hospitality Management, 25 (1), pp. 124139. Bradshaw,J. 1992. Taxanonomy of needs. Open University Press. Department for Environment food and Royal Affairs (2013). food statistics pocketbook. Office of National Statistics.London. Food Standard Agency (2011). Foodborne disease strategy food.gov.uk/policy-advice/microbiology/fds/( last accessed 20th April 2014). Food Standard Agency (2013) Food poisoning . Retrieved 21st April 2014 from http://bit.Ly/lixxByD . Food Standard Agency (2011) .Foodborne Disease Strategy 2012-2015. An FSA Programme for the Reduction of Foodborne Disease in the UK. Available online at : http://www.food.gov.uk/mulitimedia/pdfs/fds2015.pdf (last accessed 20th April 2014). Griffith, C. J. (2010). Food Safety Culture: Creating a Behaviour-based Food Safety Management System. British Food Journal, 112 (4), pp. 457458. Hird,S., Stein,C.,Kiamarz,P.,Nanda,A.Havelaan,AH.(2009). Estimating the global burden of food borne disease – A collaborative effort. Eurosurvellance 14(18),1-4. Honey, P. Mumford, A. (1986) Using your learning styles. (2nd ed.). Bershire: Printique, Maidedenhead. Houghton,G. (2008) Women seeking asylum: are communication needs being met? British Journal of Midwifery 16 (3) 142. Lam, H., Remais, J., Fung, M., Xu, L., Sun, S. (2013). Food supply and food safety issues in China. The Lancet, 381(9882), 20442053. Mullan, B. Wong, C. (2010). Using the Theory of Planned Behaviour to design a food hygiene intervention. Food Control, 21 (11), pp. 1524—1529 Naidoo, J. Will,J.(2009). Foundations for Health Promotion . Edinburgh : BailliereTindall Elsevier. NHS Hand Hygiene Campaign (2009). Consequences of poor hand hygiene and the importance of handwashing. http://bit.L/lgeQNgQ ( Accessed 21,April 2014). Phillip, S. Anita, E. (2010). Efficacy of the theory of planned behaviour model in predicting safe food handling practices. Food Control, 21 (7), pp. 983987. Powell, D. A., Jacob, C. J. Chapman, B. J. (2011). Enhancing food safety culture to reduce rates of foodborne illness. Food Control, 22 (6), pp. 817—822. Qiang , L ., Wen, L., Jing, W. Yue,D. (2011). Application of content analysis in food safety reports on the internet in china . Food Control 22, (2) 252- 256. Quyang,H.Y. (2011). Nearly 70 percent of the respondents felt insecure about food . 2010- 2011 Reports on consumer confidence in food safety . Insight China ,1 42- 45. Rayer ,M. Scarborough, P. ( 2005). The burden of food related ill health in the UK .Community Health Journal, 59 (12) 1054 – 1057. Scriven, A. (2010). Promoting health: A Practical guide . (6th ed.). Edinburgh: Bailliere Tindall. Seedhouse,D. (2001). Health: The foundations for achievement .(2nd ed.). Chichester: Wiley Son. Stable,Joy. (2009). Caring for older Jews. Nursing and Residential Care,11(12) 621- 623. World health organisation (2012) five keys to safer keeps . Retrieved 20 , April, 2014 from // www.who int/foodsafety/publications/ consumer/en/5keys _ en pdf. World Health Organization (2013). Facts on Food safety. Retrieved 22, April, 2014, from http://www.who.int/features/factfiles/food_safety/facts/en/index6.html World health Organisation . Food safety and food illness fact sheet. Retrieved 22 , April , 2014, from www.who.int/mediacentre/factsheet/fs237/en/. World health organisation. (2002). Who global strategy for safety , safer food for better health. Yang ,K.,wooner,R.,G Matthews, T.J.(2012). Collaborate learning among undergraduate students in community health nursing .Nursing Education in Practice ,12 (2), 72-76. Yiannas, F. (2009), Food Safety Culture: Creating a Behaviour Based Food Safety Management System, Springer, New York, NY. Zablotsky Kufel, J. S., Resnick, B. A., Fox, M. A., Mcgready, J., Yager, J. P. Burke, T. A. (2011). The impact of local environmental health capacity on foodborne illness morbidity in Maryland. American Journal Of Public Health, 101 (8).

Wednesday, November 13, 2019

Essay on The Holy Bible - Comparing Identity in the Tower of Babel and

Identity in the Tower of Babel and Creation Stories God recognizes that human beings are not specifically good the moment He creates them; for unlike His other creations, He does not pronounce them as such. But also unlike His other creations, they are the only ones created like something else, like God, in His image. If they are truly to exist and be good, they must become separate from God, as the other creations are separate and categorized. It takes some human action to get them out of the Garden of Eden--specifically, the woman and the man eating the fruit. Unfortunately, they can't do everything on their own. They need some interference from God, namely the flood, to distance themselves further from Him and to separate them individually, from each other. Though the people in the Babel story do not exercise it very well, the ability to name, to define, to separate, and to classify seems like a prodigious power, and even a privilege. To become fully human men must distinguish themselves from God. When God sends the flood. He separates Himself from them by putting the world into their hands, as if to say, "There you go, you're grown up now, you take care of it." The gift of the Earth should be God's last active attempt at separation; from then on the humans should try to separate themselves from Him on their own. But like birds kicked out of the nest who try to climb back up the tree, they try to build the tower to heaven; and once again, God must intervene by creating even greater difference. This time He confuses their languages so they are not only different from God but also different from each other. Both God and mortals understand the tremendous power of language and of naming. For example, at one point ". .... ...er He changes their languages first, and they scatter themselves once they realize they can't understand one another. The former interpretation is probably more accurate, but both show how distance, both physical and figurative, creates difference. And in this case it is a difference that makes teamwork, and the tower which would bridge the gap between earth and heaven, as well as the gap between man and God, impossible. Therefore, by being different from each other, the scattered people of Babel grow even more different from God. Despite the problems that arise from difference (namely conflict), it is necessary for humans to be distinct from one another because they need to obtain identity, both as a race of beings and as individuals, separate and different not only from God, but from one another. Work Cited 1 The Holy Bible, Authorized (King James) Version.

Monday, November 11, 2019

Romeo and Juliet Act3 Scene 1

What happens in Act 3 Scene 1? It is a crucial scene, a turning point and it determines the rest of the action. It is a tense and exciting scene for the audience and tragic at the same time. In this scene, soon after Romeo and Juliet secret marriage, Tybalt kills Mercutio and then Romeo kills Mercutio to take revenge. Then, Romeo is banished from Verona. Paragraph1: Why were tension and excitement created? Mercutio is not in a good mood but he is in argumentative mood, he seems angry.The audience is prepared for the fact that a fight is going to occur (tension and suspense are built). He tells Mercutio that if someone is in a bad mood, everything even an unimportant cause will end to a fight. Benvolio is warning Mercutio that because it is a hot day he is sure there will be a fight (and if we meet we shall not scape a brawl-Benvolio). He suggests Mercutio that they should go home. The strong use of vocabulary and personification here increases the tension. for now, these hot days, is the mad blood stirring, Benvolio). We know that a fight is inevitable. The use of symbolism with awhiskers in beards, cracking nuts etc make the audience even more worried for what will happen after (thou, why, thou wilt quarrel with a man that hath a hair less in his beard than thou hast, Mercutio). When Tybalt arrives, the atmosphere immediately changes, becoming much tenser, because of his dangerous reputation, yet he remains polite to Mercutio as Mercutio is not his real target.Mercutio uses provocative language towards Tybalt and Tybalt reacts in a similar way (make it a word and a blow, Mercutio) (you shall find me apt enough to that sir, an you give me a reason, Tybalt) Tybalt tells Mercutio with irony that he hangs out with Romeo, so Mercutio gets angry and threatens. It is evident that he will not withdraw calling him aa villaina (Romeoa ¦ thou art a villain, Tybalt). This is a great insult to Romeo who is of noble birth. He tries to start a fight with Romeo and he accus es Romeo to antagonize him in the hope of starting a fight. The audience adopts negative feelings towards Tybalt.

Friday, November 8, 2019

How to Get Book Reviews on Amazon Our Method for Free Book Reviews

How to Get Book Reviews on Amazon Our Method for Free Book Reviews How to Get Book Reviews on Amazon: Our Method for Free Book Reviews Book reviews are what make or break you as an author and since Amazon is the leader in book retailers, getting reviews on Amazon is even more important.As scary as it can be to leave your own fate in the hands of others, its true especially if you publish through Amazon.As a self-published author, having a portfolio of authentic positive Amazon reviews, right from the beginning, can skyrocket your book launch and make your book stand out in your market. And yet it is one of the hardest things to get.For any Amazon product, positive or negative product reviews can be the difference between success and failure.Heres how to get amazon book reviews:Learn Amazon book review guidelinesBuild a launch team for book reviewsContact Amazon top reviewersApply to book review sitesInclude a reminder in your bookRelaunch your bookDeal with negative reviewsGo through the Amazon book review checklistTheres nothing more painful after going through the blood, sweat, and tears of writing, publishing, a nd launching your book, to get very few to no sales because of your lack of reviews.But where do we start to get Amazon reviews? Who do we ask? How do we get reviews that our audience will respect? How many people should we have on our launch team to guarantee a certain number of reviews for setting up promotional sites?How many reviews is enough?We will look at the ways to get legitimate Amazon reviews for your book so that you can reap the benefits of turning your book into a thriving long-term business.NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereHow to Get Amazon Reviews and the Review ProcessWhen you publish a book, there are essentially 6 things that score at making your book a bestseller. They are:A great book cover design.An irresistible book title.An amazing book description.Stealthy keywords.Targeted book categories.And†¦ Book Reviews.When Amaz on ranks your book, the ranking is based on the volume of downloads your book gets and, the amount of reviews stacked on the book’s review page.Amazon’s system is designed to take notice of books that are getting steady traction when reviews get posted.This is why it is critical that when you launch your book you set everything up to get as many reviews as possible to get momentum going, increase organic traffic, and drive your rankings in the search engines. This means a higher percentage of people writing reviews for your book, not just at launch, but for months (and years) down the road.The bottom line is, reviews carry big weight in the form of social proof that can drive your book to a bestseller and continue to bring in healthy passive income every month.Why do book reviews matter?Because of Amazons algorithm, maintaining a steady income of new book reviews is vital for your book to rise in the rankings. Meaning that if you want your book to continue to sell, you need to obtain real and fresh book reviews.This is a breakdown of why book reviews matter:The more reviews you get, the more visibility your book gets. This means more sales and potential organic reviews.You create a stronger relationship with your readersA boatload of reviews adds credibility to your book and brand.Book reviews for your book on Amazon are one of the defining factors that determine if a potential reader will click the BUY NOW button or not. In fact, if your book has less than 10 reviews, there is a strong chance that your book will get passed over.People want validation before purchasing, and the best way to make that decision is on the front of the product page: reviews. Amazon Reviewer GuidelinesYou can find everything you need to know about posting reviews on Amazon right here under the Community Guidelines.Amazon has tightened the ropes on reviews and as an author, you have to be aware of the tactics that are prohibited.Here is what not to do when it comes to g etting book reviews on Amazon:Pay someone to leave a review. This not only goes against Amazons terms, but it could get your book removed from the shelf and your account banned.Offer a free ‘gift’ in exchange for a review. No gifts allowed. This is still considered payment for a review.Join Facebook groups offering book review swaps. These sites are bad news. Amazon prohibits review swapping and is considered gaming the system. The Amazon algorithm can easily trace reviews back to these sources.Offer an Amazon gift card after a review has been published. It works like this: â€Å"You download the book and leave a review, and I will send you a gift card.† Again, this is against policy and is considered paying for a review.Leave a review for an author, then contact that person requesting they leave a review in return. This would be a form blackmail or trapping the other author into guilt. But this doesn’t work and if you receive any such email, inform the ot her author that you don’t work that way. I did this once and they just removed their review.Most of these fall under the label of incentivized reviews, as there is a form of compensation in exchange for a review by Amazon sellers. Amazon has made it their mission to crack down on these on their platform.Whats the Difference Between Verified and Unverified Book Reviews?According to Amazon,an â€Å"Amazon Verified Purchase† review means theyve verified that the person writing the review purchased the product at Amazon and didn’t receive the product at a deep discountProduct reviews that are not marked â€Å"Amazon Verified Purchase† are valuable as well, but we either can’t confirm that the product was purchased at Amazon or the customer did not pay a price available to most Amazon shoppers.Verified reviews are favorable and are social proof that the reader did in fact buy the book and has potentially read through it before posting a review. A verifi ed review shows up as a yellow banner that says â€Å"Verified Purchase, as seen in the example below:For unverified reviews, in most cases, the reviewer received an advance copy of the book and was possibly on a launch team to support the book’s release.While this is still a legit practice for garnering reviews for your book, if the majority of reviews are non-verified, this could affect your potential customer’s decision to buy or not.HowtoGetMoreAmazonBookReviewsThere are many ways to get reviews but searching for reviewers to review your book is a time-consuming process. You could waste precious time chasing bad leads and end up with nothing for your effort.So where do you get reviews without spending hordes of time?No matter how you do it, remember that it isn’t just about quantity but quality as well. While we can’t control what reviewers will say about our work, we can stay focused on writing great content that adds value in order to increase our chances of getting positive reviews.To get Amazon reviews for your next book launch, or to add reviews to an existing book, consider taking action on these following strategies:#1 Build a launch teamThere are many ways to hunt down reviewers for your book. As we have seen, you can contact the top reviewers, target free book review sites, or reach out to book bloggers.These methods, while they may get you a handful of reviews, is time intensive and a lot of work. I have found, after running over two dozen book launches, that the most effective way to get reviews fast on launch is through setting up a launch team.Your launch team is a group of people who have agreed to read your book in advance and follow up with a review immediately after the book is live.When it comes to building a launch team, it is about building relationships over the long term. This is why, in order to run an effective launch team, you should focus on the relationship with your early-bird reviewers.Here is a st ep-by-step process for organizing your team:How to Set Up a Launch Team1. Start building your relationships early. Launch teams don’t just happen. They take work, months of outreaching, and asking the right people if they want to help launch your book when the time is right. You can generate interest by posting snippets of the book on Social media, sharing chapters of your work with your list, and promoting your cover to people.Share your content and advertise your brand. Communicate with people in person and through online channels about your writing. Keep in mind the purpose for this is to make genuine relationships with people and not to just add them to your launch. And most importantly, to make friends with people who read in your niche, so that your book gets recommended alongside the other books they’re reading.2. Create your list of potential reviewers. As you build these relationships with your fanbase, start making a list of people who express interest in joi ning your launch. If you have multiple books and have been through the publishing process already, take note of the readers who have left reviews already.Contact them closer to the launch of your next book to get them on board. Set up an excel spreadsheet and keep track of the names of people who sign up.Action Step:Contact people directly and invite them to the launch team. Keep track of early-bird reviewers in excel.3. Set up an email template through your email server. Add everyone to the list. If you aren’t using an email server yet you can check out Mailchimp, Convert Kit or Mailerlite. Make it as easy as possible so you aren’t wasting time searching for contact information.Send out a welcome email with a link to your book in PDF or/and Mobi form. You can create a folder in Dropbox and just include the link to a shared folder. Make it easy for them to access the material.Action Step: Import your list of emails onto an email server list.4. Send out the Welcome emai l. Ideally you want to send out your book at least two weeks before launch. This gives people enough time to read it through. In the welcome email I include details for the launch date and any other expectations. At this stage the book isn’t live yet so you will send another email on that day with the link.For the book delivery, you can upload a PDF version as well as a Mobi version of the book. To create a MOBI, PDF or EPUB file you can check out the Calibre ebook management software.Heres the difference between EPUB vs MOBI vs PDF so you can choose which to use.After you have all the files ready, you can create a shared folder in Dropbox and share the link with your team.If any top reviewers agreed to leave a review, you absolutely want to message them to follow up.Action Step:Create a welcome email template. Send out your welcome message to the team. Include a link to your book content.5. Send out your ‘Take Action’ email on launch day. Your book is live and i t is time for people to step up. Contact the team on launch day as soon as the book is live. After publishing a book it should take 12-24 hours for Amazon to get it posted. In the email, include a link to your book. More specifically, a link to the review page so that team members can go straight to the page with one click.6. Day 3: Reminder email. I wait 3 days and send out a reminder email. In this email I thank everyone who has left a review and thank people in advance who are still working on the book and haven’t posted yet.7. Final Call: This is the last email I will send out. Similar to the previous email, reminding people the book is live and is ready for a review whenever you are. You can remind your team that book is at a special discounted price if you are launching it at 0.99 or it’s free.8. Contact Your List: If you have a list, this is gold for getting paid downloads and possible reviews. You should contact your list on the first day the book is live and l et people know that the book has just launched. Then, several days later, email them again asking if they had a chance to get into the material. You could add something of value here just to show subscribers how much you value their support. This is the email where I include a ‘leave a review’ invite.These are the steps I use to communicate with my launch team. Generally speaking, if you want 100 reviews for your book, you should aim for at least 200 people.That is a lot of emails but, what I have experienced is that, on average, you are batting a 50% success rate. What happens to those other 50% who don’t review?Heres why some people wont review your book:They didn’t like the book.They forgot to review altogether.They didn’t read the book.They couldn’t be bothered to review.If you can get 20+ reviews on launch after one week you are looking very good. This is enough to get momentum moving and the Amazon algorithm will see that your book is d oing well.#2 Contact Amazon Top ReviewersThere is a list of top 1000 reviewers on Amazon. These people review everything via the Amazon vine program, although certain reviewers target books specifically. If you can get an Amazon Top Reviewer to look at your book, this is well worth it.Check out the Amazon Top Customer Reviewers list. This is a time-consuming process but, if you can get 2-3 reviewers to agree to a book review, you’re all set.Heres how to get more reviews on Amazon with top reviewers:Go into the reviewer’s profile and check the books they have reviewed. To be specific, you want to check for books in your genre. If you wrote a book on weight loss and the reviewer has written most of their reviews for romance novels, it’s a good indication of what they favor. Target the reviewers interested in your topic.Check for contact information. Due to the large volume of spam and requests for reviews, most top reviewers have removed their personal email. If they have a website set up, you can send a direct email to request a review.Wait for a reply. Most reviewers, from my own experience, did not reply. I would recommend targeting 20 reviewers and wait one week. You can then resend the request again.This is a time-consuming process but, if you get a top reviewer to agree to a review, keep that person’s contact information in an excel file. Then, when you launch your next book, you can reach out to them again and again.#3 Book Review SitesThere are a number of sites out there that will find reviewers for your book. This is not the same as buying reviews for your book which, I’ll restate again, goes against Amazon’s review policy and should be avoided.In fact, Amazon has taken action against over 1000 sites on Fiverr that were selling incentivized reviews and fake review services. Yes, avoid.Review services, however, can speed up the process and find reviewers for your book. One of my favorites is BookRazor. It is a paid site but they promote a system of honest reviewers for your book by providing a contact list of potential readers.There are many other sites you can check out as well, and many of them are free while some are paid:Kindle Book ReviewRainbow Book ReviewsKO’s Stuffed ShelfThe Kindle Book Review#4 Include a reminder in your bookHere is a tactic that works well. Did you know that you can include insert a request in your book for readers to leave a review? It’s a great way to invite people to review your book.I have a page at the back of my books that looks like this:What Did You Think of [Your Book Title Here]?First of all, thank you for purchasing this book [Your Book Title Here]. I know you could have picked any number of books to read, but you picked this book and for that I am extremely grateful.I hope that it added at value and quality to your everyday life. If so, it would be really nice if you could share this book with your friends and family by posting to Fa cebook and Twitter.If you enjoyed this book and found some benefit in reading this, I’d like to hear from you and hope that you could take some time to post a review on Amazon. Your feedback and support will help this author to greatly improve his writing craft for future projects and make this book even better.You can follow this link to [Book link here] now.I want you, the reader, to know that your review is very important and so, if you’d like to leave a review, all you have to do is click here and away you go. I wish you all the best in your future success!When you do this, you want to have a link directing customers right back to the review page on Amazon. Make it so easy for them that it requires as little effort as possible.Many authors will include a cute ‘cat photo’ or even pictures of their kids begging asking for a review. This strategy can work well if you sell a large volume of books during the initial launch phase.But remember it takes reader s time to go through your book and so, if you don’t see the reviews appear in the first week, you might get them trickling in weeks or even months later.#5 Relaunch Your BookYou can relaunch your book if book sales drop and the reviews stop coming in. When you relaunch your book, you can put together a new launch team, and even add a new chapter to the book to generate a renewed interest in your book.I have tried this strategy several times in the past year and, by relaunching the book, adding new value to the content, I put together another small launch team of 30-40 people. This brought in another 20+ reviews for a book that was suffering from lack of sales and poor rankings.It happens, so we have to stay on top of keeping the book active.How to Deal with Negative ReviewsGetting positive reviews on your book is a great feeling. In a perfect world, we all want to have just the good stuff when it comes to our review platform. But alas, there will always be that dissatisfied reader that was expecting something much different than what your book was offering.Readers will leave a negative review for various reasons, and in most cases, there is nothing we can do.But first of all, receiving a negative review isn’t the end of the world. In fact, it can lend to a book’s credibility. Look at it from a reader’s perspective. If a book has 100 positive 5-star reviews, although the reviews may be legitimate, we know that not every book is perfect.Having a load of good reviews and nothing that is under three stars could create doubt for the browser, just as having a book with only a handful of reviews turns browsers the other way.While negative reviews aren’t all bad, there are steps we can take to reduce the amount.So how can we prevent our book from getting a lot of negative reviews and turning away potential book sales?Here are four areas to pay attention to:Book quality: the single biggest reason a book will get panned by negative re views is poor quality. This is credited to sloppy editing. A book that is not up to the quality expected by readers will get hit with a high amount of bad reviews. Then, it could get pulled off the shelf by Amazon until the author upgrades to better quality. Make sure your book is up the high standards people expect. Always respect your readers. The book business is like any other business, make good products, and your customers will love you.Inaccurate description of the book: make sure that your book description, title and cover all point towards the theme of the book. If your book is titled, â€Å"How to become rich in 21 days† and, after reading through the book the reader isn’t rich, well, they bought the book because of the promise you made. So, if reading a book delivers a negative outcome for your audience, someone is going to shout about it in a review.Your book is a sales pitch for your other products. If there is one thing that readers don’t like, it is being hit up with offers and the push to check out other services or products in the book. This could come across as spammy and devalues the content that the readers paid for. While your goal may be to use the book to attract customers for your online business, you want to avoid any sales pitches in the book.How to Write and Submit a ReviewWriting a review for a book you like is a great way to drive potential readers to the title. If you read a great book recently and you want to tell people about it, you can take a few minutes to write up a positive review.Writing a review is easy. Just go to the book’s front page and, under the heading Customer Reviews, you will see a button for write a customer review. Click on that and you will be taken to a page set up for ‘Your Reviews’ where you can write reviews for your purchases.What you do is:Select the rating of the book from 1-5 stars, with 5 being the best score.Write your book description in the box provided. Ke ep in mind that if you leave this page before submitting your review, you’ll have to start over again. I would recommend writing the review first in Word or Evernote and then copy and paste.Create a headline for the review.Hit submit. Your review will go live within a couple of hours, although it could take up to 24 hours.One point to note here is that, with Amazon’s policy for posting reviews, you have to have an account that has made a purchase of at least $50 using a valid credit or debit card.Checklist for Getting Amazon Book ReviewsIf you follow these steps, youll be able to get more book reviews and in turn, sell more books.Set up a launch team for your book. Send your team a PDF/MOBI/EPUB file and follow up with email right up until launch. Follow up with several reminders after the launch.Include a ‘Review Request’ page at the back of your book. Insert the link taking customers directly to the review page. Make it so easy they don’t have to search around for the book on Amazon.Contact Amazon Top Reviewers. Send a personalized email to each, targeting the people who review books similar to your genre. Wait at least two weeks before following up.Contact people in your business. This doesn’t include friends and family. Contact professionals in your field who would be willing to read the book with the possibility of leaving an honest review.Hire a site that specializes in finding honest reviewers for your book. I recommend BookRazor.Relaunch your book. Add more content, a new book cover, or make it appealing for people to join your relaunch of an existing book. You can relaunch a book as many times as you want.There are a lot of strategies out there to get reviews for your books, most are legit, and some are not. As an author, make sure you are aware of what Amazon considers to be authentic reviews when it comes to gathering reviews for your next book, and steer clear of anything it considers to be incentivized revi ews.If a site promises to get you positive reviews in return for cash, stay away. It isnt worth it, trust me. Keep hunting and adding reviews to your book.Book reviews are the secret sauce to adding value and credibility to your work, boosting sales and making your book stick on the bestseller lists. Dont skimp out on them.Its Time for Your FREE TrainingOne of the easiest and most natural ways to get good book reviews is to write a book worthy of them.Heres how you can learn to do that.